This research aim to know: (1) determine potential of income original regional from hotel tax that has not been optimized, (2) Finding the the problem solving of income original regional from hotel tax and its startegy . (3) forecasting of tax for the five years to come. The research methodology used were descriptive qualitative and tabulated. and Strength, weakness, opportunities,and threat method or SWOT analysis used . Results from this assesment include: 1). Potential Hotel Tax in year 2013 is Rp. 18,311,489,050, 2). Estimated opportunities of hotel tax based on years 2010 and 2011 were in 2012 Rp. 966,794,686.70; in 2013 Rp.1130182989; in 2014 Rp.1130943022; 2015, Rp. 1543723514, Rp.1.804.037.675 in 2016, and in 2017 Rp. 2108920042. 3). Based on the SWOT analysis, hospitality in the Serang City are in “quadrant turn around”. Problem solving can be done by minimizing internal weaknesses to exploit existing opportunities