EFFECT OF SOURCE OF INFORMATION ON ACCEPTABILITY OF IMPROVED CASSAVA VARIETIES BY CASSAVA PROCESSOR IN AKINYELE LOCAL GOVERNMENT AREA OYO STATE

Ajanaku, A.O., Olayemi, O.O. and Aduloju, A.R.
Page No: 
1460-1462

Information and communication has become an increasingly powerful tool for improving the delivery of basic services and enhancing social development opportunities on improved cassava varieties available for cassava processors. This study revealed the Effect of source of Information on Acceptability of improved Cassava Varieties by Cassava Processor in Akinyele Local Government Area Oyo State. Multi stage sampling techniques was used, 50% of the ward in the local government was purposively selected. List of registered cassava processor in selected wards was obtained from department of Agriculture and health in Moniya, purposively 50% of cassava processor was selected to give 110 as sample size for the study. The Socio-economic characteristics of the respondents were examined, the respondents source of information on improved cassava varieties, acceptability and level of acceptability of improved cassava varieties. Frequency and percentage distribution were used to describe the data from Socio-economic characteristics and chi – square and Pearson product moment Correlation (PPMC) were also used to analyze the data. The result revealed that 78.2% of the respondents had the information source (High) from relative and friends, radio and seminars /workshop. While level of acceptability is low with 61.0%. PPMC analysis shows that there is significant relationship between source of information and acceptability (r= 0.245, p=0.0.10). Based on the empirical findings of the study, it could be deduced that respondents’ Source of information is high. This may likely to several source of information available in the study area. It is therefore recommended that government and NGO in charge of improved cassava varieties should sees information sources as very important in creating awareness of agricultural Production in general and improved cassava varieties in particular and such information especially if transmitted in local languages would definitely encourage full acceptability improved cassava varieties in the study area as to improved their productivity.

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