Creativity can be seen in the context of the nature and nurture debate as either something that is learnt or inherited. It is an important part of the intervention and innovation processes which are used by professionals, practitioners, businesses as well as individuals. This article looks at the role that creativity plays in the process of innovation by looking at the interface between the two. It looks at the way creativity is applied within to the overall process of innovation. The role of creative people is examined and how they impact upon society. The development of creativity and the discussion regarding nature and nurture is looked in relation to Darwinism. The role of the individual as an important part of being creative and taking creativity forward is then looked at in relation to leadership. The article concludes by establishing the importance of ongoing research to continue to understand the link between creativity and innovation.