This paper presents the results of a survey and an experiment of behavioral economics done in October, 2013 to find empirical evidence supporting the privacy paradox in Korea and derives implications from the results. Consequently, we found evidence for the gap between WTA (willingness-to-accept) and WTP (willingness-to-protect) but no evidence for the dichotomy between privacy attitudes and behavior. Since the privacy paradox could become an inefficient social norm, it should be redressed.